The latest advances in the Plan to promote the audiovisual sector are presented at the San Sebastián International Film Festival

09/22/2021

The objective of the Plan “Spain, Audiovisual Hub of Europe” is to promote national audiovisual production; attract international investment and strengthen companies in the sector by improving their competitiveness through digitization and the support of talent, reducing the gender gap.

 

Includes reforms and public investments for an amount of 1,600 million euros, financed in part with the resources of the Recovery Plan

 

Its specific goal is to increase by 30%  the audiovisual production carried out in Spain by 2025

 

Today, within the international framework of the San Sebastian Film Festival, the measures and the latest advances in the development of the Plan “Spain, Audiovisual Hub of Europe” have been presented, the objective of which is to turn Spain into a leading country in audiovisual production in the digital age.

 

Representatives of three of the ministries involved in promoting the Plan participated in the event: Roberto Sánchez, Secretary of State for Telecommunications and Digital Infrastructures, from the Ministry of Economic Affairs and Digital Transformation; Beatriz Navas, director general of the Institute of Cinematography and Audiovisual Arts of the Ministry of Culture and Sports; and María Peña, CEO of ICEX Spain Export and Investments of the Ministry of Industry, Trade and Tourism. Carlos Rosado, president of Spain Film Commission, has also participated.

 

Roberto Sánchez has affirmed that "the Plan includes a set of measures to strengthen the audiovisual industry, such as the modernization of companies through digitization, the formation of human capital and the elimination of administrative barriers." He has also highlighted the importance of structural reforms such as the new General Law on Audiovisual Communication, which will update the legislation to the reality of the market, in which new agents and services driven by digital technologies have emerged.

 

Likewise, the Secretary of State has announced the publication of new calls for grants for audiovisual projects in the areas of new technologies, digital skills and spaces and infrastructures for audiovisual production. To define them, the more than 400 ideas and projects that public and private entities submitted to the expression of interest published by the Ministry of Economic Affairs and Digital Transformation last July have been taken into account.

 

To define them, the more than 400 ideas and projects that public and private entities submitted to the expression of interest published last July by the Ministry of Economic Affairs and Digital Transformation have been taken into account.

 

For her part, Beatriz Navas highlights that for the first time a sectoral plan for an industry of a cultural nature is being developed and sees a unique opportunity to increase the professionalization of cultural and creative industries and to generate employment in the cultural sector as a stimulating horizon for the new generations. The Institute of Cinematography and Audiovisual Arts will focus especially on innovation, creation and development of projects and the promotion of Spanish productions with the aim of favoring a diverse offer to citizens and to strengthen the phases of the value chain before and after production, with special interest in interaction with the public. To do this, the Ministry of Culture and Sports must transform itself and open itself to new areas, among which it is worth highlighting a greater involvement in video games and digital creation.

 

María Peña, for her part, highlighted the impulse of the Audiovisual Hub Plan to "generate a more competitive, more internationalized audiovisual sector with the ability to compete abroad and attract investment." "At ICEX we are working in the Audiovisual Single Window to centralize all queries related to the internationalization of the sector and it will be operational at the beginning of 2022" added the CEO of ICEX. Likewise, María Peña has emphasized the joint work of the Spanish administration with the sector to strengthen the attraction of international filming in Spain and the work of commercial offices abroad through the implementation of communication campaigns and communication activities. public relations.

 

Carlos Rosado, president of the Spain Film Commission, has assured "The creation of the Spanish Audiovisual Hub is the most important strategic initiative ever adopted in the Spanish audiovisual sector that is going to transform the industry and place it at a first level of competitiveness. SFC has the the experience of 20 years of activity, the expertise in international promotion to attract the industry and a wide territorial network that puts at the service of the government institutions concerned in the direction and promotion of the Hub, at a time when Spain is already capturing important international shootings ”.

 

Spain, audiovisual hub of Europe

The Plan has an integrating perspective, since it considers the set of activities and services of the audiovisual sector in its entirety and in all its formats: cinema, series, shorts, advertising, video games, animation, e-sports, as well as creative activities , publishing, production, distribution and auxiliary industries. Its goal is that by 2025 the audiovisual production made in Spain will have increased by 30%.

 

To achieve this goal, the Plan consists of 15 measures and four lines of action.

 

The first axis includes actions to digitize, internationalize and attract investment to the audiovisual sector. The second axis focuses on the improvement of financial and fiscal instruments. The objective of the third axis is to develop human capital, on the one hand, adapting the plans of training to the competencies demanded by the industry and, on the other hand, supporting the training that the companies themselves offer their workers. Finally, the fourth axis has to do with regulatory reforms and the elimination of administrative barriers. Among the reforms contemplated in the Plan are the General Law on Audiovisual Communication and the Cinema Law.

 

The Plan "Spain Audiovisual Hub of Europe" has planned a public investment of 1,603 million euros for the period 2021-2025, of which 200 correspond to the resources of the Recovery, Transformation and Resilience Plan. The Plan is also part of the Digital Strategy 2025, the government's digitization roadmap.

 

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The latest advances in the Plan to promote the audiovisual sector are presented at the San Sebastián International Film Festival